Take Two

My project hasn’t had many drastic changes in the past two weeks. It’s looking like I most likely won’t be selling my upcycled clothing pieces. The situation is along the lines of “If it happens, it happens” if it doesn’t work out then it’s not a big deal. I thought I would be a lot more upset about it, but if anything, I find it to be reassuring, now I feel less pressured to make everything I create absolutely perfect.         

The only other major change that I’ve come to face in the past two weeks is my logo and name. In my last post I told you about the concept of “The Blue Box”, but after some reflection and feedback I’ve come to realize that it resembles recycling bins too much and sounds a little too environmental. While I do want my logo and name to represent my goal to raise awareness and be more “earth friendly” I also want it to reflect fashion itself.

After a lot of brainstorming, with the help of some peers, ‘Take Two’ was born. I found Take Two to be perfectly fitting. After all, for the clothing, it is in fact their second take. With the excitement fresh, I got to work on my new logo. There were many variations and stages of logo creation. I would create a group of logos, get feedback, and apply. On about the third or fourth iteration I stumbled upon the perfect one. I can say with the utmost confidence that this logo represents every aspect of my project that I want it to. You could even say that I like it more than the original Square One logo, which I didn’t think would be possible. It promotes upcycling and re-use while also looking trendy and appealing, which the previous logos had failed to do.

square one vs take two

With my logo officially finished, now I can focus on the next phases of my project. With my website almost complete, it’s time to start working on my upcycled clothing lines. I’m aiming to create five different lines. Each line will consist of a number of steps.

The first step to any line is to create a vision board. This helps to organize my thoughts and help me plan what I want my pieces to look like. After creating a vision board it’s time to get to work. This is when I complete all the steps needed to actually create and upcycle the clothing pieces. The next step is to photograph the pieces so that I can upload them onto the website and create a look book for each line to give a preview to my audience. The final step is to advertise and talk about the line via social media. This process will repeat for each clothing line I make.

With my website almost being complete, the new few weeks will most likely just look like a lot of clothing collection and production. I’ll be creating the pieces for my next line or two and collaborating with a photographer and models to photograph the clothing pieces. My goal is just to get to work and do as much as I can because if I’ve learned anything in the past two weeks, it’s that in Propel, you have a lot less time than you think you do.



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